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Our Business

PROPERTY DEVELOPMENT
PROPERTY MANAGEMENT
CIVIL ENGINEERING & CONSTRUCTION
HOTEL & GOLF COURSE MANAGEMENT

History

Eupe Corporation Berhad was founded in 1986 by Dato’ Paduka Beh Heng Seong and Dato’ Wira Tajudin bin Haji Hashim. Since that time, the company has become one of Malaysia’s most successful and trusted township developers, having constructed nearly 20,000 homes in the northern Malaysian state of Kedah.

Eupe is now entering an exciting new era with a number of major residential development projects being planned and developed in Kuala Lumpur. These projects are designed to Eupe’saward-winning standards to create iconic developments that redefine and re-imagine the precincts in which they are located. They include Novum in South Bangsar, Parc 3 in Cheras and another major residential project which is being planned for Seputeh.

Eupe’s first project in 1986 was the development of Taman Ria, with the construction of 3,376 homes, making it one of the largest mass housing projects in northern Malaysia at the time. As the company has grown, its focus has moved increasingly into developing high- quality homes that set new directions in contemporary living.

Recent landmark projects include Sky Residences, the first high-rise luxury residential development in Sungai Petani and the first LEED certified (core and shell) building in Malaysia, as well as Astana Parkhomes and the Somerset (Kedah) and Hillpark Residences (Penang).

Eupe is also the owner and operator of Cinta Sayang Golf and Country Resort, one of the largest and most recognised resorts in northern Malaysia. The company has since diversified into other operations, which support the Group’s core property development division. These independent divisions include Eupe’s civil engineering and construction arm, property management and plantation arm, and a hospitality and resort division.

Eupe has been a publicly listed company since 24 July 1997.

Our Vision

Eupe aims to become the most trusted brand in every sector in which it operates.

Our Mission

We will achieve our vision:

By offering the best product and customer service

By delivering on our promises and undertakings to all our stakeholders

By being flexible and responsive to our customers, partners and alliances

By offering a dynamic and forward-looking working environment for all our employees and potential employees

By delivering long-term sustainable returns to our shareholders and investors

Our People

Eupe's past, present and future success is founded on its people. This includes the many stakeholders, including builders, suppliers, planners and partners, which the company engages with to achieve its vision and mission.

Having based itself in the fast-growing town of Sungai Petani since its inception, Eupe prides itself on representing those township values which have been so much a part of its history.

Central to these township values is trust. In Eupe's view, building and sustaining trust means that its people - from the Board and senior management through to our most junior employees - deal with each and every one of Eupe’s stakeholders and customers in a timely, responsible and accountable way.

To ensure these are always front and centre of our stakeholder engagement practice, the company also maintains a comprehensive integrity and Whistle-blowing policy.

BOARD OF DIRECTORS

Datuk Tan Hiang Joo

Chairman

Independent

Non-executive Director

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Datuk Tan Hiang Joo holds a law degree (LLB(Hons)) from the University of Malaya and is an advocate and solicitor with the High Court of Malaya. He has been in practice since 1989 and is a partner of Syarikat.

Dato' Beh Huck Lee

Group Managing Director

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Dato' Beh Huck Lee holds a Bachelor of Commerce and a Bachelor of Engineering (First Class Honours) from the University of Western Australia. He was attached to Hewlett-Packard before he joined the Group in 1995. Taking over as Managing Director soon after, he oversaw the operations of the Group, its restructuring and the subsequent listing of the Company on the Kuala Lumpur Stock Exchange (now known as Bursa Malaysia Securities Bhd).

Muhamad Faisal Bin Tajudin

Executive Director

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Muhamad Faisal bin Tajudin holds a Bachelor of Arts from Loyola Maymount University. He was attached to Aima Development Sdn Bhd which was responsible for the development of City Plaza in Alor Setar prior.

Iskandar Abdullah @ Sim Kia Miang

Independent

Non-executive Director

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Iskandar Abdullah @ Sim Kia Miang also known as Bingley Sim. Mr Bingley Sim is a highly-qualified, highly-experienced corporate accountant with significant expertise in finance, equity markets, investment banking and corporate governance. His qualifications include BComm (Acc) from Birmingham University. He is also a fellow of the Institute of Chartered Accounts in England and Wales. He worked in management and other senior positions for a number of chartered accountancy firms in the United Kingdom over a ten year period from 1986 to 1995. In 1995 he joined the Corporate Finance Department of CIMB Investment Bank Berhad ("CIMB"). He left CIMB after 21 years in March 2016 as a Managing Director of the Equity Capital Markets Department and is presently an Executive Director of ZJ Advisory Sdn Bhd.

Kek Jenny

Independent

Non-executive Director

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Kek Jenny holds a Bachelor of Commerce degree majoring in Accountancy, from the University of Canterbury and is a Chartered Accountant by profession. She is also a member of the Malaysian institute of Accountants (MIA).
She was with KPMG (Malaysia) as Senior Manager/Head of Department and was primarly involved in statutory audits, financial due diligence and special audits (1990-1997). Prior to her relocation to KPMG (Malaysia), she was attached to KPNG's offices in Christchurch, New Zealand and Brussels, Belgium (1987-1990). She is currently the Executive Director of Comet Asset Management Sdn Bhd, a company which provides corporate advisory and investment services.

Alfian Bin Mohamed Basir

Independent

Non-executive Director

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Alfian Bin Mohamed Basir is a Chartered Accountant and a Member of Malaysian Institute of Accountants. He graduated from the University of Malaya with a Bachelor of Accounting (Hons) Degree.
He began his career in 1998 at Ernst & Young, Kuala Lumpur, a global accounting firm. Specialising in the financial institutions sectors, he gained a wealth of experience managing financial audits and special due diligence assignments at various local financial institutions, as well as at overseas financial institutions. He left Ernst & Young in 2001 to pursue his interest in the field of ICT. He focused on providing ICT consultancy services, as well being involved in the telecommunications industry.

Ms Beh Yeow Seang

Non-independent

Non-executive Director

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Ms Beh Yeow Seang holds a Bachelor of Commerce (B.Com.) degree and a Bachelor of Laws (LL.B) degree from the University of Western Australia and is an advocate & solicitor with the High Court of Malaya by profession. She has been in legal practice since 1997. She started as a legal assistant in Presgrave & Matthews, Penang before setting up her sole proprietorship, Y.S. Beh & Associates, in Sungai Petani, Kedah in year 2000. In year 2002, she formed Wong Beh & Toh, a legal firm which is well known for its capital markets and corporate commercial work, together with the other 3 founding partners. She has been the managing partner for the Sungai Petani branch ever since.


SENIOR MANAGEMENT

Dato' Beh Huck Lee

Group Managing Director

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Dato’ Beh holds a Bachelor of Commerce and a Bachelor of Engineering (First Class Honours) from the University of Western Australia. He was attached to Hewlett-Packard before he joined the Group in 1995. Taking over as Managing Director soon after, he oversaw the operations of the Group, its restructuring and the subsequent listing of the Company on the Kuala Lumpur Stock Exchange. He is also a non-independent executive director on the Board of Eupe Corporation Berhad.

Ng Kee Chye

Chief Financial Officer

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Mr. Ng is an accountant by profession, holds a Bachelor in Accounting (Honours) and is a member (Chartered Accountant) of the Malaysia Institute of Accountants (MIA) since 1992. He was formerly the Chief Financial Officer of three public listed property development companies, including Land & General Berhad. He began his career as an Auditor with one of the ‘Big Four’ accounting firms, before moving into manufacturing sector as well as hospitality, leisure, property development & construction sectors with another two large diversified groups in Malaysia. He has more than twenty-five years of experience in professional accountancy, auditing & investigation, trading & manufacturing, hospitality & leisure, and property development & construction, financial and risk management, strategic planning, as well as business evaluation and implementation. Mr. Ng joined Eupe Corporation Berhad as the Chief Financial Officer in early 2015.

Paul Chang

Director, Strategic Projects

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Mr. Chang has 20 years of experience in both public and private sectors in design consultancy and construction as well as in property development across market segments, asset class and countries. He worked for seven years in Singapore's Housing & Development Board and was responsible for the development of a new generation of Transport Oriented Development (TOD) in Clementi, Singapore. Working for Surbana International Consultancy, he was instrumental in opening up a range of new markets overseas. He also worked for Keppel Land China for four years, during which time he was responsible for the design of more than 28 development projects in 11 different cities in China. He graduated with Honours and Distinction in Design at National University of Singapore.

Datin Michelle Gan

Head Of Marketing And Sales

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Datin Michelle heads the marketing and design division for Eupe. She has a Bachelor of Commerce from the University of Western Australia and a Bachelor of Law from University of Wolverhampton. She has held a number of management roles with Eupe since joining the company in 1997. Her key role is to ensure Eupe’s property designs are a defining trademark of the Group. She also has overall responsibility for the Group’s project marketing strategies.

Cheong Chee Hoong

Senior General Manager, Projects

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Mr Cheong holds a BSc in Civil Engineering as well as a MBA degree and has over 35 years of experience in the engineering and property development sector. He has been involved in the construction of a number of major building and infrastructure projects including the Johor Barat water supply scheme, Ipoh airport redevelopment, as well as a number of major residential high rise, shopping mall and hotel developments in Malaysia. Prior to joining Eupe, he was the Senior Vice President in the property management division of a private company to develop Damansara Uptown Phase 2 in Petaling Jaya. Mr Cheong joined Eupe in 2017.

Simon Sim

Senior General Manager, Projects

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Mr. Sim holds a B. App Sc. degree in Construction Management & Economics. He has held senior management positions in several public listed companies involved in construction and development. He has more than 30 years of experience in construction management and cost management of projects ranging from landed properties to high-rise office and residential buildings, shopping mall and township. Prior to joining Eupe in 2016, he was a Director of Cost & Contract in the construction division of a public listed company.

Dr Mark Triffitt

Strategic Communications Director

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Dr Mark Triffitt worked as a strategic communications director as well as policy consultant advising Australian governments and corporates for more than two decades. He has been also a lecturer in strategic communications as well as a political journalist. He has a PhD in politics from the University of Melbourne.

Mr. Chuan Yeong Ming

Head of Construction

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Age 59, male, Malaysian. Mr Chuan was appointed as Head of Construction cum Deputy General Manager for Township Development on 1st January 2019.
Mr Chuan is an Engineer by profession, holds a BSc in Civil engineering and an MBA degree and has more than 34 years working experience in both construction and development industry. He is a Professional Engineer registered with the Board of Engineer Malaysia and a Corporate Member with The Institution of Engineers, Malaysia. He has involved in the construction of a number of major projects including SPRINT highway, hospitals, commercial complexes, stadium, port and highrise condominiums. Prior to joining Eupe, he has been in a senior management position for a public listed property and construction company managing the construction business in Kedah, Penang and Kuala Lumpur. He was also active in the construction fraternity and has held the post of Vice President for Master Builders Association Malaysia, Secretary General for International Federation of Asian and Western Pacific Contractors Association until 2018. He was also appointed as a member in the National Council of Occupational Safety and Health in 2016-2017.
Mr. Chuan does not hold directorship in any other public company and listed issuers. He has no conflict of interest with the Company and has no family relationship with any Director and/or major shareholder of the Company. He has not been convicted of any offence within the past five (5) years other than traffic offences and has not been imposed any public sanction or penalty by the relevant regulatory bodies during the financial year ended 28 February 2019.































Awards & Achievements

Eupe’s commitment to design excellence and innovation has been recognised by a number of leading property awards. We’re honoured to be acknowledged for our commitment to success.

PROPERTY DEVELOPMENT

PropertyGuru Asia

Property Awards 2019

Best High Rise Condo Architectural Design (Malaysia)

Novum @ South Bangsar

PropertyGuru Asia

Property Awards (Malaysia) 2019

Best Condo Architectural Design

Novum @ South Bangsar

iProperty Development

Excellence Award 2019

Best Residential High-Res Development

Novum @ South Bangsar

PropertyGuru Asia

Property Awards (Malaysia) 2019

Highly Commended - Best Landscape Architectural Design

Parc3 @ KL South

Leadership in Energy & Environmental Design (LEED) Green Building Certification

LEED Silver

Sky Residences

HOTEL & GOLF COURSE MANAGEMENT

Asia Pacific Tourism & Travel Awards 2019

Best Family Retreat Destination

Cinta Sayang Resort